SBA Monthly Webinars

Reach Customers Online with Google

Thursday, June 4, 2019 from 12:30pm to 1:30pm EST

Join the SBA and Bryan Caplan, speaker for the Grow with Google partner program, as they introduce you to Reach Customers Online with Google.


Learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads. We’ll also introduce tools to help you run your business online, including Google My Business and Google Trends.


  • Creating a free Google My Business listing
  • Improving your website’s visibility in Google’s organic search results, on all devices
  • Advertising your business on Google




Introduction to Ownership Succession Planning

Wednesday, June 5, 2019 from 12 Noon to 1pm EST

An overview of the considerations and mechanics of the four most common ways of selling a business:

 •       To an outside entity (an individual, another company or a financial investor)

 •       To family members

 •       To key staff or managers

 •       To the entire group of employees (ESOP or worker cooperative)


Business broker Lynne Silva of The Silva Group, LLC and Matt Cropp of the Vermont Employee Ownership Center will present and will answer your questions about ownership transitions.




Connect with Customers Through Video

Tuesday, June 11, 2019 from 1pm to 2pm EST

Today, video content is a vibrant and popular part of the online experience. This creates an opportunity for businesses to re-imagine the role that video content plays within their marketing strategy.

Join this webinar, being presented Certified Google AdWords Trainer Matt Weber, for best practices to connect with customers through online video.

In this session, we'll discuss how to:

  • Integrate video into your online strategy
  • Plan and produce videos on a budget
  • Promote your videos to your target audience


Understand Basic Financial Statements to Better Your Business

Thursday, June 13, 2019 from 1pm to 2pm EST

The number one reason why small businesses fail is not that owners aren't passionate about what they do, but that they don't understand their numbers.

Phyllis Johnson, owner of PKJ Consulting, will explain how to become more informed and make better financial decisions simply by understanding these 3 basic financial statements: profit & loss, balance sheet and cash flow statements.

Participants will also learn monthly financial tips to ensure the success of your business.


SBA Loans 101 – What Borrowers Should Know

Thursday, June 20, 2019 from 8am to 9am EST

Join us to learn valuable information on borrowing money to start or grow a small business. Whether your business needs $500 or $5 million, the SBA offers a wide range loan porgrams to suit your needs. During this live webinar we will cover:

Overview of SBA loan programs

How to determine what loan program is the best fit for your business

Insight into what a lender looks for when reviewing and evaluating a loan application

Available resources to help


Don’t miss out on the opportunity to learn how your business can get the funding it needs


Power Up Your Brand with Promotional Products

Thursday, June 20, 2019 from 1pm to 2pm EST

Is your brand instantly recognizable or is it as good as invisible? How can you make sure it gets the attention it deserves? The good news is, you don't have to spend a fortune on ads to boost your brand's presence and get noticed. In fact, you can stay on people's radar for two years or more just by using branded, promotional items.

Join this session, being presented by Carrie Kwapick-Nasvick and Heidi Ott with Deluxe Corporation, for tips on using branded retail packaging, apparel and swag to turn heads and turn profits.

You will learn:

  • How to make a lasting impression with branded packaging
  • How to turn customers into volunteer marketers
  • Popular promotional items your customers will love

You'll also get a behind-the-scenes look at how promotional branding helped business owners on the "Small Business Revolution – Main Street" TV series make their presence known and stand out from the competition


Facebook is Falling- Crucial Marketing Strategies You Must Activate Now

Thursday, June 27, 2019 from 1pm to 2pm EST

Facebook is on the decline and marketing on the platform has become more difficult. The “Facebook Apocalypse” which started early 2018 is for real and continues to gain momentum. There’s a lot more competition. Ad costs have risen and are projected to soar even higher.

Can your business still thrive on Facebook? Should you diversify to other social platforms?  And if so, which ones?

This webinar presented by the owner and president of The Ruby Marketing Agency, Lynn Ruby, will cover the essential strategies for Facebook marketing today, the mandate to diversify, and where she recommends you invest your time and resources now:

5 things we know for sure about Facebook marketing

The 3 Facebook strategies CEOs must demand their social media team focus on and measure

2 social platforms that are hot on Facebook’s heels, and which one is right for you.

The hot Facebook trends from 2018 that tanked

5 global guidelines to help you know:

  • When to post,
  • What to post, and
  • The best types of posts


Blogs and Recorded Business Training Videos

Encore Entrepreneurship for Women

This introduction to business planning is directed to women over the age of 50 who are interested in pursuing a second career and launching their own business.


5 Myths About Payroll Taxes

If you want to grow your business, you probably need to hire employees to help you. Becoming an employer and expanding your staff entails many responsibilities, one of which is overseeing payroll taxes. Unfortunately, there are many myths about these taxes.

Read more

Recorded webinars from SCORE - click here


SBA Learning Center - click here


About the Author


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Enhance the quality of life in Highlands County by attracting a diversity of new businesses; increasing industrial investment while facilitating the retention and successful expansion of existing business and industry.

Keep In Touch

Economic Development
Highlands County Board of County Commissioners
(P) 863.402.6906
(F) 863.402.6651